Ponale Pty Ltd, trading as PRO-FLOOR, commenced operations in 1996 as an importer and supplier of grass protection products for sports venues and stadiums. The operation was set up primarily to cater for the increasing trend towards large outdoor rock concerts. During the 1990’s super-groups such as The Rolling Stones and U2 had started the trend back into large outdoor concerts which were last popular in the 1970’s. However, the use of sports stadiums (the only venues with sufficient capacity to hold such concerts of 50,000+) had significantly changed. These stadiums were now being far more intensely used for their primary sports purpose and the damage caused to the sports turf was unsustainable.